I didn’t find this one quite as compelling or novel as some of Gladwell’s other books, but the breakdown of how ideas are spread and the case studies illustrating the points are interesting. The audiobook is only 3 hours, so definitely worth a listen if you’re interested in the nature of virality. Though it doesn’t mention the influence of social media on these ideas, the afterword does include other interesting applications inspired by the principles.

⭐⭐⭐⭐½

Totally ready for my books to hit the tipping point over here, just saying. (A girl can dream.)

Thanks for reading!