Okay, obviously this is a very personal decision, but this is a question I’ve wrestled with several times since I started publishing in 2020, and my opinion has changed over the years! So I figured I would write what I wished I had known when I started putting books out into the world.

So you’ve written a book! Congrats! Now how do you decide if you should write a sequel or leave it as a stand-alone? When I wrote my first book, Odriel’s Heirs, I had the series more or less planned out in my mind. I remember telling my husband if even *one stranger* liked it, I would write the sequel. This… is a low bar. But at the time, as a brand-new self-published author, I had exactly zero confidence anyone would read it.

Fast-forward to when I wrote Idriel’s Children, my second novel, and I thought I had made a mistake. While I had been at peace with publishing Odriel’s Heirs after attempting to query the book, it felt like a let-down to not be able to query agents with it.

Adding to that, I quickly realized that the audience for a *true* sequel (dependent on the events of book one) is extremely small, because you’re essentially only marketing it to the readers that enjoyed the first book. Therefore, if you look up nearly any series on Amazon, book 2 will have MUCH fewer reviews than book 1, and book 3 will have even less!

Now, luckily for me, each novel in the Odriel’s Heirs series has a different main character, takes place after a generation gap, and can stand alone, so I didn’t have to grapple with that particular problem. But just the very idea of it floored me.

Secondly, if the second book bombs, it would be very difficult to get readers to pick up book three. So there’s a lot of risk in writing all the books up front before you publish and see the reaction.

It was with all these thoughts swirling around my head that I decided that after I completed the Odriel’s Heirs series, I would never again self-publish a sequel.

It was that thinking that led me to leave The Gatekeeper of Pericael as a stand-alone and not pursue a sequel which would not have stood alone. (Along with the fact that I found a creepy MG fantasy incredibly difficult to market.)

Okay, well let’s fast-forward again to now when I’m marketing a completed YA Fantasy series (which feels incredibly satisfying, by the way.) And… I realize two things very quickly. Whereas previously I was thinking that I *can’t* market books #1.5, #2, #2.5, and #3… now I’m thinking I don’t have to. Because when I market book 1, there are many readers that will go ahead and pick up the whole series! Then, there are other readers, who will immediately buy the next book after finishing the previous one.

Which is to say, basically in marketing only book one, in reality, I’m marketing *5* books. This means, suddenly, my BookBub promos are actually turning a profit. And did I mention that people love series? The more time they spend in a world, the more invested they become in it, and the more likely they are to shout it out the rest of their reading friends. Plus, every time another book is released, it only reinvigorates interest and sales in book one, which of course means, more readers! Also, there’s a whole other section of readers who won’t pick up a series until it’s officially complete, which opens up even more possibilities after all the books are released.

If a stand-alone is a *really good stand-alone* that just means you’re leaving people wanting more.

Which is all to say, I get the series train now. Disney, I understand.

That said, I still prefer for each entry to end on a satisfying note. (I’m anti-cliffhangers.) So that, in case it bombs, or due to marketing reasons, it doesn’t make sense to finish the series, the fans of the books aren’t left dangling and unfulfilled.

And despite my general lack of knowledge, I don’t regret how my publishing journey has progressed. I’m SO glad I completed the Odriel’s Heirs trilogy. From a marketing standpoint, it was the right thing to do, and I wanted to prove to myself I could to it.

However, it was also the right move not to pursue the Gatekeeper series. As a self-published author, I wasn’t able to reach an upper MG audience effectively through social media (my primary mode of marketing.) The book stands alone well, and it allowed me to focus my brand on Young Adult books.

Similarly, Into the Churn started out as a stand-alone, and when sales struggled at first, the publisher and I weren’t sure if we move forward with a series. However, the second book reinvigorated both interest and sales in a way that allowed us to greenlight the full trilogy! Now that I’ve seen the 5 for 1 BOGO (buy one get one free) marketing deal with my Odriel’s Heirs series, I’m excited to be able to market the completed Into the Churn series in a similar manner.

That said, that was a lot of stream-of-consciousness. So for those who just want the straight pros and cons, here’s the TL;DR version:

Pros of a Series
– In marketing one book, you’re actually marketing the entire series
– It gives the readers more time to get invested in the world and characters
– Each release reinvigorates sales of book one
– Some readers greatly prefer series and some readers only buy complete series
– Because you’re marketing the same series over the course of years, it’s more like to gain momentum and attention

Cons of a Series
– The sequels, themselves, won’t attract new readers, so the sequel will always have less reviews than book one
– If you self-published book one, you can’t query a sequel
– You cannot enter sequels into awards contests unless they can stand alone
– If book one is hard to sell or market for any reason, selling book two will only be harder
– It takes more time/investment to write a series

Anyways, that’s just my two cents from where I stand right now—a small press author on submission, always planning trilogies but making sure each book has a satisfying ending. I’m also going to throw in the reminder that if you *do* love a series, make sure you shout it out and recommend it to your friends, because series *do* get canceled or postponed in the middle sometimes due to lack of sales, reviews, or perceived interest. So if you love a book, be sure to support it with your ratings and reviews!