What to put in your author media kit, press release, & how to email local news outlets.

The first time I encountered the term “Media Kit” was when I was trying to figure out how to ask libraries and indie book stores if they’d like to carry my book. The internet recommended that I bring a media kit, but that sounded kind of intimidating, so I ignored it for a long time. But now that I’m working with Whimsical Publishing and I have more self-confidence than three years ago, I really wanted to try to pick up my self-promo game. (Especially because I really want Into the Churn to do well enough for me to write a sequel. 😭)

I knew Whimsical was going to arrange for me to do a book signing, and with looming fears of no one showing up, I wanted to see if I could get it listed in our local newspapers as an upcoming event. (By the by, It’s Saturday, April 15th from 12-2pm at Niceville Public Library, so if you’re around, definitely come say hi!) But…if I wanted to contact local newspapers, I knew I needed a media kit.

But I also still had no idea what went into a media kit. So I creeped on other authors’ media kits and did some intense googling. Not only did I find out what goes in a media kit, but I also found out that I should probably make a press release as well, and then I also apparently I needed like a whole media kit google drive folder to put my graphics and files in! Overall, actually creating it didn’t take too long, and I used Canva to put together the media kit portion.

Now, I’m still by no means an expert on these things, but I wanted to put my stuff out there in case some else needs inspiration or ideas for what they should put in there own. All my media kit materials and press kit stuff is located here.

But… then I also had to figure out how to email said local news and let them know that I existed. After querying the internet once again, I came up with an email that looks like this:

Subject Line: [Simplified Version of your Press Release Headline]

Dear [Local News Name]

I really appreciate [Local News Name] as a source of informative and relevant stories in our local area. I hope you’ll be able to use the below press release as a short news item or as an inspiration for an article on a related subject. Feel free to email me or call me at ### if you have any questions, and thank you so much for your time.

Respectfully,

Hayley Reese Chow
TwitterInstagram & Tiktok@hayleyreesechow
Full media kit here
[Press Release Below]

So, your next question is probably: did it work!? Well, I literally sent it out 1 business day ago, but I have had one taker so far, so huzzah! I also sent out my press release through PRLog and PRUrgent and called it a day. There are a ton of other free press release sites, but a lot of them require you to have a non-free email address (read: rejected my gmail), so that crossed the line of too much hassle for me.

Anyways, like I said, not exactly an expert over here, but since I spent a lot of time trying to figure out what goes in a press release, media kit, and email to the press, I figured I’d share what I cobbled together. Hopefully it’s helpful and good luck in your book launch!

Speaking of book launches, Time’s Orphan is officially out in the world and Into the Churn comes out April 4th!

Book Review – Followed by Fire


Okay, Followed by Fire was so fun. I loved McKenzie Austin’s Panagea Tales, but I think this one tops it for me. McKenzie has such a gift for vibrant characters that jump off the page, and I especially loved these. I loved Esven, Balvo, and Elias so much it was honestly hard for me to pick a favorite. In a world of demons and magic, the strings that tied these characters together were tense, the banter was perfection, and Maritimus the cat was the cherry on top. Highly recommend for all fans of YA Fantasy.

⭐⭐⭐⭐⭐

I’m always here for the banter.

Thanks for reading!

Book Blogger Novel of the Year Award Feedback – The Gatekeeper of Pericael

This is my second time entering the BBNYA and honestly first off, I’d just like to recommend it to all small press and indie authors. With an entrance fee of €20, it’s relatively affordable compared to most contests, and they do a wonderful job of getting their entrants exposure even if you’re not a finalist. Also, if you don’t make it to the finals, you can still get the judges’ feedback on your excerpt. (2k words for the first round and 10k words for the second)

Odriel’s Heirs was a fifth place finalist in the 2021 BBNYA, so it got in on blog tours and reviews, but since The Gatekeeper of Pericael was only a semifinalist in 2022 BBNYA, they sent me feedback on my first 10k words. And I really love it because I think it showcases how differently people can feel about the same book. So I wanted to share it because I think it really emphasizes the need for more than one beta reader or critique partner, and I also think it helps give perspective when you get rough reviews, because yeah, your books not for everyone. But some people will love it, and that’s still amazingly cool.

What our panelists thought

(To be clear, each judge wrote one bullet in each section):
Writing Style

  • Good, enjoyable. Gets stronger/better as it goes on.
  • Nice use of description. The language used for some of the descriptive passages is beautiful and really evokes the feelings of the magical jungle.
  • A little shaky at the start with a bit of extra ‘explaining’ thrown in, but settled down later in the extract
  • So good. I was sucked into this story right away, and even though a lot of information was introduced, it was done so well that I constantly understood everything that was happening without any confusion, brilliant!
  • Easy to read, very descriptive, easy to get drawn into.

Story

  • Definitely feels unique and intriguing
  • Feels a little old for mid-grade in some parts but too young for teens in others
  • I wasn’t sure at the start but was gripped by the end of the extract
  • Quite interesting
  • I really enjoyed this and felt so engrossed in the story throughout.  It’s very original and so interesting! I’m desperate to find out what happens next, especially as the excerpt finished in the middle of a dramatic scene
  • Loving the story so far. I’m curious about the worldbuilding and the magic system. The story feels original so far. Would read on

Characters

  • Porter as a MC is a bit flat right now, but I’m invested
  • Anyone knows when summoning ANYTHING, you don’t insult them. Porter should have known better. This annoyed me.  Ames is fun though
  • I really liked Porter
  • Excellent characters
  • Good characters and they are all different.  Especially enjoy the different characters reacting to each other

Emotional Response

  • I don’t really feel that invested in the story. Perhaps I’ve picked up Porter’s distaste for the magical land. If the MC doesn’t care, it’s hard for the reader.
  • I cared about what was happening with Porter and Ames
  • Characters made for you to easily emotionally respond too
  • I just loved this so much.  It felt exciting, compelling and interesting too.

Overall

  • Good balance of various elements, intriguing storyline, feels like a refreshing portal fantasy.
  • I’d like to give it a higher rating, but we have been given a whole lot of worldbuilding very quickly with not a lot of motivation or emotion.
  • An interesting book that has great characters
  • A good solid book.
  • So good!!  Would rate higher if I could. It’s so brilliant, I enjoyed it so much 🙂

Thanks so much to the BBNYA for this amazing feedback, and I can’t wait to hear what the judges think of Idriel’s Children this year!

Upper Middle Grade is so hard to market, so I’m so incredibly grateful for any feedback. Thanks again, BBNYA

Audiobook Review – Marigolds for Malice


Marigolds for Malice has many of the same charms as the first two books, but in this one it seems to come off a little more forced or formulaic. It’s still a cozy and charming mystery with feel-good vibes, cute characters, and a sprinkle of magic, but I didn’t find the case or the stakes quite as high here for Elliana. I think probably most of the problem lies in that the love interest is back, and he seems very… lukewarm. Like, it actually occurred to me that the characters could amicably part ways, and I’d be totally fine with it. Still, though, after reading a few gritty thrillers, this one was a pleasant listen, and I’d still recommend to fans of the first two.

⭐⭐⭐½

C’mon, Ritter, you need to step up your game.

Thanks for reading!

Audiobook Review – Nightshade for Warning


Nightshade for Warning basically has most of what made the first entry in the series so charming- cute town, fun characters, interesting light paranormal aspects. Once again, Elliana is forced to help solve another mystery that hits a little too close to home for comfort, and overall I just found this to be a relaxing, enjoyable read – another cozy mystery that plays on the olfactory senses and a subtle type of magic.

However, in book 2, the love interest is pretty much out of the picture, so I missed the sweet romance from the first book. So, maybe not quite as good as book 1, but would still definitely recommend to readers of the first entry.

⭐⭐⭐⭐½

Aw it’s just so cozy!

Thanks for reading!

Audiobook Review – Daisies for Innocence


Okay, I really liked this one, and I cannot believe this book isn’t more popular! This is one of those books, I didn’t know I was looking for, and now I need more of them. Like immediately.

Daisies for Innocence follows an aromatherapist as she navigates her flourishing (pun intended) business and life in a small town post-divorce. Which all gets more complicated when her employee and ex-husband’s girlfriend ends up dead on her doorstep.

This book has HUGE cozy mystery vibes, with a mystical feel added thanks to Ellie’s heightened powers of scent & emotion. The olfactory sensation of this book made this such a unique read, and Ellie was an easy character to connect with. Add to that a sweet, budding romance, and this one totally hits the spot.

If you’re looking for a fun, sweet, quick read for the holidays, Definitely check this one out. The audiobook was wonderfully narrated as well, and I can’t wait to listen to the sequels!

⭐⭐⭐⭐⭐

This book works perfectly as a stand-alone, but I’m so glad there are two sequels to dive into (and I totally already have them on hold at the library!)

Thanks for reading!

Book Review – What the Knocker-Upper Woke Up


What the Knocker-Upper Woke Up combines the darkness of both the modern era and times past into an atmospheric paranormal. The story starts in Victorian-era London as it follows a few characters who stumble upon the darkness awaiting in a derelict mental asylum. Fast forward to present day, and the evil of the place continues to cause trouble for the characters of the present.

The writing style here is both rich and evocative in describing the creepiness of the Sideways and its inhabitants. Tess and the other characters are likable and easy to root for, but I did feel like this one was a bit slower to develop. (However, as I usually prefer breakneck pace, I think this is definitely a personal preference. 😂) The ending was unexpected though, and I thought it perfectly wrapped up this spooky paranormal. Recommended for fans of unique, well-written YA paranormal.

⭐⭐⭐⭐½

As a fellow not-morning person, being woken up at an ungodly hour is probably my villain origin story too.
Just sayin.

Thanks for reading!

Book Review – Dibs


Okay, when I say slowburn, I mean this book is SLOWBURN. Dibs follows Olivia 6 months after a rattling divorce as she goes on a work training trip notorious for hook-ups. Enter Adam, the incredibly attractive guy that her roommate has called dibs on, but who seems much more interested in Olivia.

But after Olivia’s divorce, she’s understandably loathe to trust again, and Adam is reeling from his own personal trials. Both of the characters are likable and definitely have the kind of chemistry that makes you hardcore want to will them together immediately. The slowburn is thick with tension, and ultimately leads to a satisfying ending, but there were times I found Olivia’s self-doubt and their interactions just a little repetitive.

Overall though, a solid romantic read that walks the line of steam, and one I would definitely recommend to fans of slow burn contemporary romances.

⭐⭐⭐⭐

Whew. There is nothing that makes me want to shove characters together (in the best way) like slowburn.

Thanks for reading!

NYC Midnight Challenge Entry: Eve Resurrected

Eve Resurrected

November 2022 (First Round)
Genre: Science Fiction
Word: Pare
Action: Hair Falling Out
Time Constraint: 24 hours
Length: 250 words

Sophie awoke to a blast of frigid air, pain, and blinding light. God, was she hungover? It must’ve been a rough night. Groaning, she squinted at the man in a surgical mask and cap leaning over her hospital cot. Oh. Make that very rough.

“What hospital is this?” she croaked, her fingers registering the tubes connecting her body to the room’s white walls. Her parents were probably freaking out. Where was her phone?

The man straightened stiffly. “That is difficult to answer, but I can reassure you that you are safe.” Although his tone was calming, the words came out stilted, like English wasn’t his native language. “May I ask what you remember?”

Sophie ran her fingers through her hair, only for a clump of her blond locks to separate from her scalp. Horror rose up her throat like bile, and she muffled a shriek. “What’s wrong with me?”

“Do not fear. Radiation was a necessary component of the revival process, but you are well now.”

“R-revival?” A deep wrongness niggled in Sophie’s gut. “Who are you? What happened to me?”

“My name is Tom. I am an android created to ease your transition.” Tom stared at her with pale, unblinking eyes. “You, Sophie Jones, are the first human to successfully recover from cryosleep.”

“Android?” This was a joke right? A nightmare? “But where are the people?”

Silence stretched between them. “Until now, humanity was extinct. You are the only one, Sophie.”

Her newly reborn wails echoed long and loud. 

JUDGe’s Feedback

This one placed 9th, just barely squeaking into the second round, but I’m not going to lie, I may have to write this full-length novel one day.

WHAT THE JUDGES LIKED ABOUT YOUR STORY

{2061}  I like the pace at which you allow Sophie to wake up. There’s not much of a panic in her thought process early on, and that really helps the build to the ending.

{2290}  This story has a nice contrast between the clinical and the mammalian. It’s comedic that the first thing Sophie imagines is a self-inflicted hangover. It’s a clever choice too to make the first human to be revived semi-dependent on parents. That helps with making her all the more lost when the truth is revealed.

{22}  The story is unique, and I especially appreciate that in this “hard” science-fiction plot the focus was on the feeling and reaction of Sophie rather than the mechanics of the world. The story attempted to keep the focus on what is interesting and compelling—the story—rather than the science-fiction universe surrounding it. By doing that, the science-fiction aspects feel more fully realized than if they were over-explained. That balance is well-maintained.  

WHAT THE JUDGES FEEL NEEDS WORK

{2061}  I wonder if an image or something could pass through Sophie’s mind as she’s trying to make sense of “revival.” Is there anything in her memory that might hint to what’s happened?

{2290}  I think Sophie’s reaction at the end is a bit preemptive. Sophie does not yet know if there are others undergoing the revival process, and indeed if her parents are safely in cryosleep. As reader, I pondered long about why Tom did not answer Sophie’s question about which hospital they were in.

{22}  The set-up is distinctive, which is great and not easy. The focus on Sophie feels like the right decision. However,  it is not clear to me how she is waking from cryosleep and her first reaction is that it was a “rough night.” That feels a little like a cliche when someone wakes and doesn’t know what’s going on. It distracts from what is working and it feels false when authors do that. It feels like a crutch. There has to be a more interesting way into that moment that doesn’t feel familiar and does something to reveal character and story. Why doesn’t she remember? What kind of things does she do in her life (beyond drinking)? Does she actually remember something hazily? There are a lot of things that could be done with that to match how distinctive the rest of the story is.

Audiobook Review – What Lies in the Woods


I was definitely in the mood for a dark thriller, when Netgalley sent me an email with this audiobook ARC. What Lies in the Woods follows Naomi when she returns to her childhood town where she was the victim of an attempted murder that put a serial killer behind bars.

The tension and dark atmosphere is thick right from the beginning and definitely drew me in with the obvious mysteries lurking in Naomi’s story. However, I didn’t really find Naomi to be a compelling character – she’s super self-destructive and honestly just frustrating sometimes – and I had trouble to connecting to her. Mostly I got annoyed when she kept actually saying out loud “I know I should go to the police BUT…” or “I know I should do the logical thing BUT…”

However, I found the mysteries here to be really satisfying, and there were definitely some twists and turns along the way that I didn’t expect (and some I did). I wish the ending had been a touch more uplifting and less open-ended, but overall I enjoyed the read (and the narration was fantastic) and would recommend to those looking for a dark thriller with few gratifying surprises.

Thanks to NetGalley for the ARC! What Lies in the Woods comes out today!

⭐⭐⭐⭐

Happy birthday, you dark little book! Here, have a review!

Thanks for reading!